aarrr
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| aarrr [2024/10/23 11:33] – Ihab Ahmed | aarrr [2024/10/23 11:42] (current) – Ihab Ahmed | ||
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| ====== AARRR Pirate Metrics Overview ====== | ====== AARRR Pirate Metrics Overview ====== | ||
| - | AARRR is a framework to track five key user behaviors for product-led growth (McClure, 2007): | + | A framework to track key five user behaviors for product-led growth (McClure, 2007): |
| - Acquisition | - Acquisition | ||
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| - Referral | - Referral | ||
| - Revenue | - Revenue | ||
| - | | ||
| ===== 1. Acquisition ===== | ===== 1. Acquisition ===== | ||
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| This is about how people find out about your product. | This is about how people find out about your product. | ||
| - | What to do: | + | **What to do:** |
| * Use various channels like social media, SEO, and advertising. | * Use various channels like social media, SEO, and advertising. | ||
| * Identify which channels bring the most users. | * Identify which channels bring the most users. | ||
| - | * Focus on high-volume and low-cost channels to maximize your reach (TikTok?). | + | * Focus on high-volume and low-cost channels to maximize your reach. |
| ===== 2. Activation ===== | ===== 2. Activation ===== | ||
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| This is about making sure users have a positive first experience. | This is about making sure users have a positive first experience. | ||
| - | What to do: | + | **What to do:** |
| - | * Track user engagement (e.g., time spent on the site, pages visited). | + | * Track user engagement (e.g., time spent, pages visited). |
| * Set clear activation goals (e.g., signing up or trying features). | * Set clear activation goals (e.g., signing up or trying features). | ||
| * Test different landing pages and user flows to improve experiences. | * Test different landing pages and user flows to improve experiences. | ||
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| This measures whether users keep coming back to your product. | This measures whether users keep coming back to your product. | ||
| - | What to do: | + | **What to do:** |
| * Use emails or notifications to remind users to return. | * Use emails or notifications to remind users to return. | ||
| * Track user behavior to see how often they engage with your product. | * Track user behavior to see how often they engage with your product. | ||
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| This assesses whether users recommend your product to others. | This assesses whether users recommend your product to others. | ||
| - | What to do: | + | **What to do:** |
| * Encourage users to share your product through referral programs. | * Encourage users to share your product through referral programs. | ||
| * Measure how many users refer others and how effective those referrals are. | * Measure how many users refer others and how effective those referrals are. | ||
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| This is about making money from your product. | This is about making money from your product. | ||
| - | What to do: | + | **What to do:** |
| * Set clear revenue goals and track how much users are willing to pay. | * Set clear revenue goals and track how much users are willing to pay. | ||
| * Identify minimum revenue and break-even points. | * Identify minimum revenue and break-even points. | ||
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| ===== Implementing AARRR ===== | ===== Implementing AARRR ===== | ||
| - | Step 1: Identify metrics for each AARRR category. | + | - Identify metrics for each AARRR category. |
| - | Step 2: Use tools to track and analyze data. | + | |
| - | Step 3: Conduct A/B tests to improve user engagement. | + | |
| - | Step 4: Adjust strategies based on what works and what doesn’t. | + | |
| ===== References ===== | ===== References ===== | ||
| + | |||
| - McClure, D. (2007, August 8). Startup metrics for pirates: AARRR! Ignite Seattle. [[https:// | - McClure, D. (2007, August 8). Startup metrics for pirates: AARRR! Ignite Seattle. [[https:// | ||
aarrr.1729683193.txt.gz · Last modified: by Ihab Ahmed