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--- customer-persona [2024/10/21 19:26] – [Key Behavior] Osama Habib
+++ customer-persona [2024/10/27 11:03] (current) – Ihab Ahmed
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+~~SLIDESHOW~~
 ====== Customer Persona ======
-A clear description of your customers makes it possible to refine your product or service so customers find it appealing and distinct from the competition. Knowing your different customers enables you to identify and focus on the people who are most likely to need and buy your product.
+A clear description of your customers helps you refine your product or service, making it stand out and appeal to them. Knowing your customers also allows you to focus your efforts and resources on the people most likely to buy from you.
-Who is most likely to buy? How can you recognize them? What are their typical behaviors, attitudes, age groups, and other characteristics? Focusing on the right customer allows for a more focused and efficient use of resources.
+Who are your customers? How do you identify them? What are their behaviors, attitudes, and preferences? Focusing on the right customers helps you market smarter and more efficiently.
-To know your customer, you must think like your customer. Only then will you figure out why they would buy your product. Some people value convenience, such as home delivery, because of their busy schedules, or they want and can afford quality because they have a good income.
+===== Why Knowing Your Customers =====
-Let's say your business offers dairy products sourced from local farmers. What can we learn about you?
+To really understand your customers, you need to think like them. This helps you see why they would choose your product. For example, some people value convenience, like home delivery, while others want quality products because they can afford it and prefer it.
-===== Introduction =====
+Let’s explore a real-life example of customer understanding with Amani Mohamed, a dairy business owner. What can we learn from her?
-  * Why is understanding your customer important?
+===== The Story =====
-  * Helps refine your product/service
-  * Makes marketing and resource allocation more efficient
-===== Who is Amani Mohamed? =====
+Amani Mohamed is a 35-year-old entrepreneur, married with two children. She runs a dairy business with her sister and works closely with local farmers to source quality raw materials. Amani is bilingual, speaking both English and Arabic, and is very dedicated to both her products and her suppliers.
-    Female, 35 years old, she is married and has 2 children. She is an entrepreneur and has completed basic education and received business training. She speaks both English and Arabic.
+===== A Day in Amani’s Life =====
-  * Name: Amani Mohamed
-  * Female, 35 years old
-  * Married with 2 children
-  * Entrepreneur running a dairy business
-  * Fluent in English and Arabic
-===== Demographics =====
+Amani spends most of her days traveling 30 minutes to an hour from town to her manufacturing site. Her attention to detail ensures high-quality products. She also enjoys connecting with the farmers’ wives, offering advice and sharing her experiences. Amani sells her products in a small shop, and her loyal customer base loves her cheese, yogurt, and other local dairy favorites.
-  * Entrepreneur with a focus on dairy products
+===== Amani's Vision =====
-  * Education: Completed basic education and business training
-  * Values: Works closely with local farmers, practicing Muslim
-===== Psychographics =====
+Amani dreams of growing her business and expanding Sudan’s agricultural sector. She’s working with her sister to secure a loan from Faisal Islamic Bank and exploring deals with other banks to purchase new machinery. However, as her business grows, her customers are requesting better facilities in her shop—a need Amani is eager to meet if she can access more resources.
-    She is serious about her products and cares deeply for her suppliers, who are farmers.
+===== Training for Success =====
-    Amani works closely with them, supporting them by buying the raw materials for her products
-    and providing training on how to produce quality milk. She runs the business with her sister
-    and is a Muslim.
-  * Passionate about quality and community impact
+Recently, Amani took part in a business training program where she learned essential skills like bookkeeping, accounting, and ways to improve her operations. She continues to build strong relationships in her community, often being in town on market days to meet customers and suppliers.
-  * Strong connection with farmers, supports them by purchasing raw materials and offering training
-  * Driven by personal values and commitment to her work
+===== Who is Amani Mohamed? =====
+Now, let’s break down Amani’s profile to better understand her as a customer.
+===== Quick Facts: Amani Mohamed =====
+  * Name: Amani Mohamed
+  * Female, 35 years old, married with 2 children
+  * Runs a dairy business with her sister
+  * Speaks both English and Arabic
+===== Demographics =====
-===== Key Behavior =====
+  * Entrepreneur in the dairy sector
+  * Completed basic education and business training
+  * Supports local farmers and follows her personal values
-    Amani is hardworking and pays attention to the small details of her products.
+===== Mindset (Psychographics) =====
-    She drives 30 minutes to an hour from town to her manufacturing site almost every
-    day to ensure the work is done perfectly. She enjoys meeting the farmers' wives to
-    share her experiences and educate them.
-    She also runs a small shop where she sells her products.
-  * Travels daily to oversee operations, ensuring high-quality products
+  * Passionate about quality and helping her community
-  * Runs a small retail shop alongside her manufacturing site
+  * Strong relationship with farmers, offering training and support
-  * Actively engages with farmers and their families, mentoring and sharing knowledge
+  * Guided by her values and commitment to excellence
-===== Goals =====
+===== What Amani Does (Key Behavior) =====
-    Amani aims to sell the best quality dairy products to her customers and expand the agricultural sector across Sudan. She and her sister are seeking a loan from Faisal Islamic Bank and exploring machinery deals with other banks.
+  * Daily travels to oversee production and maintain high standards
+  * Runs a retail shop for selling her dairy products
+  * Actively engages with farmers, offering mentorship
-  * Provide the best quality dairy products to her customers
+===== Amani’s Goals =====
-  * Expand her business and the agricultural sector in Sudan
-  * Seeking a loan and exploring deals for machinery to enhance production
-===== Pain Points =====
+  * Provide top-quality dairy products to her customers
+  * Expand her business and grow the agricultural sector in Sudan
+  * Seeking financial support to improve her facilities and grow production
-    Her customers are asking for better facilities when they visit her shop. She believes she could achieve more if she had access to better resources.
+===== Amani’s Challenges (Pain Points) =====
-  * Customers have requested better facilities in her shop
-  * Limited access to resources is slowing her business growth
-===== Skills =====
+  * Customers are asking for better facilities in her shop
+  * Limited access to resources is slowing down her business growth
-    Amani offers delicious cheese, yogurt, and other local favorites, building a loyal customer base. She recently attended a training program where she learned more about bookkeeping, accounting, and ways to improve her business.
+===== Her Strengths (Skills) =====
-  * Offers a variety of high-quality dairy products: cheese, yogurt, and other local favorites
-  * Recently attended business training, improving her skills in bookkeeping, accounting, and business operations
-===== Conclusion =====
+  * Produces a range of high-quality dairy products
+  * Recently trained in bookkeeping and business operations, improving her skills
-    This quick overview of Amani as a person provides us with valuable information. We know she is in town on market days, cares for her farmers and their families, and is keen to grow her business. We also see market opportunities for our agricultural products, especially if we help her upgrade her facilities to better serve her customers.
+===== Summary =====
-This profile of Amani Mohamed provides insights into her motivations, challenges, and opportunities. Understanding her needs allows us to tailor solutions for her business, like improving shop facilities or offering financial services.
+Amani Mohamed’s profile gives us a clear understanding of her motivations, challenges, and potential. By understanding her needs, we can create solutions that help her grow her business, whether that’s through better shop facilities or access to financial services.
+Additional Resources:
 [[https://youtu.be/AVs59ddkzuQ?si=WYNKCUsTyemYQFFP|Watch What are Customer Personas?]]