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customer-persona [2024/10/21 19:39] – Osama Habibcustomer-persona [2024/10/27 11:03] (current) – Ihab Ahmed
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 ~~SLIDESHOW~~ ~~SLIDESHOW~~
  
-====== Customer Persona: A Key to Refining Your Product ======+====== Customer Persona ======
  
 A clear description of your customers helps you refine your product or service, making it stand out and appeal to them. Knowing your customers also allows you to focus your efforts and resources on the people most likely to buy from you. A clear description of your customers helps you refine your product or service, making it stand out and appeal to them. Knowing your customers also allows you to focus your efforts and resources on the people most likely to buy from you.
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 Who are your customers? How do you identify them? What are their behaviors, attitudes, and preferences? Focusing on the right customers helps you market smarter and more efficiently. Who are your customers? How do you identify them? What are their behaviors, attitudes, and preferences? Focusing on the right customers helps you market smarter and more efficiently.
  
-===== Why Knowing Your Customers Matters =====+===== Why Knowing Your Customers =====
  
 To really understand your customers, you need to think like them. This helps you see why they would choose your product. For example, some people value convenience, like home delivery, while others want quality products because they can afford it and prefer it. To really understand your customers, you need to think like them. This helps you see why they would choose your product. For example, some people value convenience, like home delivery, while others want quality products because they can afford it and prefer it.
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 Let’s explore a real-life example of customer understanding with Amani Mohamed, a dairy business owner. What can we learn from her? Let’s explore a real-life example of customer understanding with Amani Mohamed, a dairy business owner. What can we learn from her?
  
-    Why is understanding customers important? +===== The Story =====
-    Helps you improve your product or service +
-    Guides better marketing and use of resources +
- +
-===== Meet Amani: A Customer Persona Example =====+
  
 Amani Mohamed is a 35-year-old entrepreneur, married with two children. She runs a dairy business with her sister and works closely with local farmers to source quality raw materials. Amani is bilingual, speaking both English and Arabic, and is very dedicated to both her products and her suppliers. Amani Mohamed is a 35-year-old entrepreneur, married with two children. She runs a dairy business with her sister and works closely with local farmers to source quality raw materials. Amani is bilingual, speaking both English and Arabic, and is very dedicated to both her products and her suppliers.
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 Amani spends most of her days traveling 30 minutes to an hour from town to her manufacturing site. Her attention to detail ensures high-quality products. She also enjoys connecting with the farmers’ wives, offering advice and sharing her experiences. Amani sells her products in a small shop, and her loyal customer base loves her cheese, yogurt, and other local dairy favorites. Amani spends most of her days traveling 30 minutes to an hour from town to her manufacturing site. Her attention to detail ensures high-quality products. She also enjoys connecting with the farmers’ wives, offering advice and sharing her experiences. Amani sells her products in a small shop, and her loyal customer base loves her cheese, yogurt, and other local dairy favorites.
  
-===== Amani's Vision for the Future =====+===== Amani's Vision =====
  
 Amani dreams of growing her business and expanding Sudan’s agricultural sector. She’s working with her sister to secure a loan from Faisal Islamic Bank and exploring deals with other banks to purchase new machinery. However, as her business grows, her customers are requesting better facilities in her shop—a need Amani is eager to meet if she can access more resources. Amani dreams of growing her business and expanding Sudan’s agricultural sector. She’s working with her sister to secure a loan from Faisal Islamic Bank and exploring deals with other banks to purchase new machinery. However, as her business grows, her customers are requesting better facilities in her shop—a need Amani is eager to meet if she can access more resources.
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 Recently, Amani took part in a business training program where she learned essential skills like bookkeeping, accounting, and ways to improve her operations. She continues to build strong relationships in her community, often being in town on market days to meet customers and suppliers. Recently, Amani took part in a business training program where she learned essential skills like bookkeeping, accounting, and ways to improve her operations. She continues to build strong relationships in her community, often being in town on market days to meet customers and suppliers.
  
-===== Transition: Who is Amani Mohamed? =====+===== Who is Amani Mohamed? =====
  
 Now, let’s break down Amani’s profile to better understand her as a customer. Now, let’s break down Amani’s profile to better understand her as a customer.
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 ===== Quick Facts: Amani Mohamed ===== ===== Quick Facts: Amani Mohamed =====
  
-    Name: Amani Mohamed +  * Name: Amani Mohamed 
-    Female, 35 years old, married with 2 children +  * Female, 35 years old, married with 2 children 
-    Runs a dairy business with her sister +  * Runs a dairy business with her sister 
-    Speaks both English and Arabic+  * Speaks both English and Arabic
  
 ===== Demographics ===== ===== Demographics =====
  
-    Entrepreneur in the dairy sector +  * Entrepreneur in the dairy sector 
-    Completed basic education and business training +  * Completed basic education and business training 
-    Supports local farmers and follows her personal values+  * Supports local farmers and follows her personal values
  
 ===== Mindset (Psychographics) ===== ===== Mindset (Psychographics) =====
  
-    Passionate about quality and helping her community +  * Passionate about quality and helping her community 
-    Strong relationship with farmers, offering training and support +  * Strong relationship with farmers, offering training and support 
-    Guided by her values and commitment to excellence+  * Guided by her values and commitment to excellence
  
 ===== What Amani Does (Key Behavior) ===== ===== What Amani Does (Key Behavior) =====
  
-    Daily travels to oversee production and maintain high standards +  * Daily travels to oversee production and maintain high standards 
-    Runs a retail shop for selling her dairy products +  * Runs a retail shop for selling her dairy products 
-    Actively engages with farmers, offering mentorship+  * Actively engages with farmers, offering mentorship
  
 ===== Amani’s Goals ===== ===== Amani’s Goals =====
  
-    Provide top-quality dairy products to her customers +  * Provide top-quality dairy products to her customers 
-    Expand her business and grow the agricultural sector in Sudan +  * Expand her business and grow the agricultural sector in Sudan 
-    Seeking financial support to improve her facilities and grow production+  * Seeking financial support to improve her facilities and grow production
  
 ===== Amani’s Challenges (Pain Points) ===== ===== Amani’s Challenges (Pain Points) =====
  
-    Customers are asking for better facilities in her shop +  * Customers are asking for better facilities in her shop 
-    Limited access to resources is slowing down her business growth+  * Limited access to resources is slowing down her business growth
  
 ===== Her Strengths (Skills) ===== ===== Her Strengths (Skills) =====
  
-    Produces a range of high-quality dairy products +  * Produces a range of high-quality dairy products 
-    Recently trained in bookkeeping and business operations, improving her skills+  * Recently trained in bookkeeping and business operations, improving her skills
  
 ===== Summary ===== ===== Summary =====
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 Amani Mohamed’s profile gives us a clear understanding of her motivations, challenges, and potential. By understanding her needs, we can create solutions that help her grow her business, whether that’s through better shop facilities or access to financial services. Amani Mohamed’s profile gives us a clear understanding of her motivations, challenges, and potential. By understanding her needs, we can create solutions that help her grow her business, whether that’s through better shop facilities or access to financial services.
  
 +Additional Resources: 
 [[https://youtu.be/AVs59ddkzuQ?si=WYNKCUsTyemYQFFP|Watch What are Customer Personas?]] [[https://youtu.be/AVs59ddkzuQ?si=WYNKCUsTyemYQFFP|Watch What are Customer Personas?]]
customer-persona.1729539589.txt.gz · Last modified: 2024/10/21 19:39 by Osama Habib
FAST Program - IDEA Curriculum