Differences

This shows you the differences between two versions of the page.

--- customer-persona [2024/10/21 19:56] – Osama Habib
+++ customer-persona [2024/10/27 11:03] (current) – Ihab Ahmed
@@ Line 21: / Line 21: @@
 Amani spends most of her days traveling 30 minutes to an hour from town to her manufacturing site. Her attention to detail ensures high-quality products. She also enjoys connecting with the farmers’ wives, offering advice and sharing her experiences. Amani sells her products in a small shop, and her loyal customer base loves her cheese, yogurt, and other local dairy favorites.
-===== Amani's Vision for the Future =====
+===== Amani's Vision =====
 Amani dreams of growing her business and expanding Sudan’s agricultural sector. She’s working with her sister to secure a loan from Faisal Islamic Bank and exploring deals with other banks to purchase new machinery. However, as her business grows, her customers are requesting better facilities in her shop—a need Amani is eager to meet if she can access more resources.
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 Additional Resources:
 [[https://youtu.be/AVs59ddkzuQ?si=WYNKCUsTyemYQFFP|Watch What are Customer Personas?]]
-===== Why Personas Come Later =====
-Customer personas are a powerful tool for refining your marketing, product, and customer engagement strategies. However, as a startup founder, it's important to focus on understanding your customers through real conversations and observations first. Personas are best developed after you've collected enough insights about your target audience—usually through tools like empathy maps or customer interviews.
-===== When to Use Personas =====
-Before creating detailed customer personas, focus on understanding your customers’ experiences, challenges, and needs. Empathy maps are a great way to start, helping you think about how your customers feel, what they hear, see, and what their pain points are. This kind of information allows you to better connect with your audience and identify the right solutions for them.
-Once you've gathered enough insights through these early-stage tools, you can then create more complete personas. At that stage, personas will help you:
-  * Sharpen your marketing efforts
-  * Tailor your product features to meet customer needs
-  * Build more focused business strategies
-By taking this approach, you ensure that your personas are based on real data, not assumptions, which leads to more effective decision-making for your business.