customer-persona
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| customer-persona [2024/10/21 20:04] – Osama Habib | customer-persona [2024/10/27 11:03] (current) – Ihab Ahmed | ||
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| Amani spends most of her days traveling 30 minutes to an hour from town to her manufacturing site. Her attention to detail ensures high-quality products. She also enjoys connecting with the farmers’ wives, offering advice and sharing her experiences. Amani sells her products in a small shop, and her loyal customer base loves her cheese, yogurt, and other local dairy favorites. | Amani spends most of her days traveling 30 minutes to an hour from town to her manufacturing site. Her attention to detail ensures high-quality products. She also enjoys connecting with the farmers’ wives, offering advice and sharing her experiences. Amani sells her products in a small shop, and her loyal customer base loves her cheese, yogurt, and other local dairy favorites. | ||
| - | ===== Amani' | + | ===== Amani' |
| Amani dreams of growing her business and expanding Sudan’s agricultural sector. She’s working with her sister to secure a loan from Faisal Islamic Bank and exploring deals with other banks to purchase new machinery. However, as her business grows, her customers are requesting better facilities in her shop—a need Amani is eager to meet if she can access more resources. | Amani dreams of growing her business and expanding Sudan’s agricultural sector. She’s working with her sister to secure a loan from Faisal Islamic Bank and exploring deals with other banks to purchase new machinery. However, as her business grows, her customers are requesting better facilities in her shop—a need Amani is eager to meet if she can access more resources. | ||
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| - | ===== Why Personas Come Later ===== | ||
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| - | Customer personas are a great way to fine-tune your marketing, product, and customer engagement strategies. But as a startup founder, your first step should be understanding your customers through real conversations and observations. Personas work best after you’ve gathered enough insights about your audience, usually through tools like [[design thinking]] and [[empathy map|empathy maps]]. | ||
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| - | ===== When to Use Personas ===== | ||
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| - | Before building detailed customer personas, focus on understanding your customers’ real experiences, | ||
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| - | Once you’ve gathered these early insights, you can create complete personas. This ensures that your personas are based on real data, leading to better decisions and results for your business. | ||
customer-persona.1729541069.txt.gz · Last modified: 2024/10/21 20:04 by Osama Habib