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--- customer-persona [2024/10/21 20:06] – Osama Habib
+++ customer-persona [2024/10/27 11:03] (current) – Ihab Ahmed
@@ Line 80: / Line 80: @@
 Additional Resources:
 [[https://youtu.be/AVs59ddkzuQ?si=WYNKCUsTyemYQFFP|Watch What are Customer Personas?]]
-===== Why Personas Come Later =====
-Customer personas are a great way to fine-tune your marketing, product, and customer engagement strategies. But as a startup founder, your first step should be understanding your customers through real conversations and observations. Personas work best after you’ve gathered enough insights about your audience, usually through tools like [[design thinking]] and [[empathy map|empathy maps]].
-===== When to Use Personas =====
-Before building detailed customer personas, focus on understanding your customers’ real experiences, challenges, and needs. [[Empathy map|Empathy maps]] are a great place to start, helping you see how your customers think, feel, and act. This information lets you connect better with your audience and develop the right solutions for them.
-Once you’ve gathered these early insights, you can create complete personas. This ensures that your personas are based on real data, leading to better decisions and results for your business.