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--- design-thinking [2024/10/20 22:27] – created Ihab Ahmed
+++ design-thinking [2024/10/21 22:23] (current) – Ihab Ahmed
@@ Line 1: / Line 1: @@
 ~~SLIDESHOW~~
-===== Design Thinking for Startup Founders =====
+====== Design Thinking for Startup Founders ======
 Design thinking is a powerful methodology that offers a solution-oriented approach to problem-solving, particularly for complex and undefined challenges. By focusing on human needs, this process empowers startup founders to navigate the uncertainties of building a successful venture.
-The design thinking process comprises five key stages (Empathize, Define, Ideate, Prototype, and Test)
+The design thinking process comprises five key stages
 ===== 1. Empathize =====
-Begin by deeply understanding your users and their needs. Engage with potential customers, observe their behaviors, and immerse yourself in their environments.
+Begin by deeply understanding your users and their needs. Engage with potential customers, observe their behaviors, and immerse yourself in their environments. Utilize an [[Empathy Map]] to visualize user insights, capturing their thoughts, feelings, pains, and gains, which will help guide your design process effectively.
-  * **Example**: Conduct interviews with potential users of your app to learn about their daily challenges with similar products. Shadow them as they use existing solutions to identify pain points.
+  * **Example**: Conduct interviews with potential users of your product or app to learn about their daily challenges with similar products. Use an [[Empathy Map]] to document their thoughts and feelings during these discussions, and shadow them as they interact with existing solutions to identify pain points.
 ===== 2. Define =====
@@ Line 32: / Line 32: @@
   * **Example**: Share the prototypes with a group of target users and observe them as they navigate the app. Collect their feedback on usability and features, then iterate on the design based on their input.
-===== Embrace the Non-Linear Nature of Design Thinking =====
+===== When to Use (or Skip) Design Thinking =====
-While these stages are presented linearly, remember that design thinking is inherently non-linear. You can revisit and iterate on stages as needed, allowing for a flexible approach to problem-solving. This adaptability is key for startup founders navigating the ever-changing landscape of entrepreneurship.
+Design thinking is a powerful approach for startups when developing products, especially during the ideation and MVP phases. It helps founders understand user needs and create solutions that address real problems. By following the five stages, startups can continuously refine their ideas based on user feedback.
+However, design thinking isn't always necessary. If the problem is already well-defined or you're making incremental improvements to an existing product, it may not add much value. It's best used when facing complex, user-driven challenges that require innovative, fresh perspectives.
+===== Use the Non-Linear Way =====
+{{ :design-thinking.svg?nolink&600 |  Chart by Freepik and icons by Dooder from Freepik.}}
+While these stages are presented linearly, remember that design thinking is inherently non-linear.
+===== Further Reading =====
+Want more stories? Here’s [[The Birth of Design Thinking]].