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--- empathy-map [2024/10/21 09:44] – Ihab Ahmed
+++ empathy-map [2024/10/21 16:22] (current) – Osama Habib
@@ Line 1: / Line 1: @@
 ~~SLIDESHOW~~
-====== Empathy Maps ======
+====== Empathy Mapping ======
-A Key Tool for Startups to Understand Customers.
+Customer Empathy Maps is a Key Tool for Startups to Understand Customers' needs and behavior.
 ===== What Is an Empathy Map? =====
-An empathy map is a collaborative visualization tool designed to articulate what customers think, feel, say, and do. It typically includes six quadrants:
+An Empathy Map is a collaborative tool designed to help you synthesize research and empathize with your users.
+It helps you articulate what users say, do, think, and feel during their experience with your product or service.
+This map can reveal unexpected insights that might not be immediately apparent.
+===== Empathy Map Components =====
+It typically includes six quadrants:
   * **Says:** What customers express about their experiences.
@@ Line 18: / Line 26: @@
 ===== Why Use Empathy Maps? =====
-Empathy maps help startups gain a deep understanding of their target audience, tailor products to meet user needs, and enhance customer engagement.
+Empathy maps enable startups to develop a deeper understanding of their target audience. They help you design better products by revealing both the emotional and practical needs of users, leading to solutions that truly resonate.
+{{ https://miro.medium.com/v2/resize:fit:1400/format:webp/1*I1ffOWdPWQva3dCMQE-TAQ.png?nolink&600 | Canvas by Dave Gray }}
 ===== Creating an Empathy Map: =====
-  - Identify your target audience into specific personas.
+  - **Identify** your target audience.
-  - Gather insights to inform your empathy map.
+  - **Observe and research** your users' actions, thoughts, and feelings.
-  - Keep the map updated with new customer feedback.
+  - **Analyze insights** and fill in the map based on user behavior and feedback.
-  - Use tools like [[https://miro.com/templates/empathy-map-canvas-jack-leon/|Miro]] to collaboratively fill in each quadrant based on your insights.
+  - **Prioritize** product features and ideas based on the empathy map insights.
-  - Use the findings to prioritize product features, and improve user experience.
+  - Use tools like [[https://miro.com/templates/empathy-map-canvas-jack-leon/|Miro]] or a [[https://gamestorming.com/empathy-map-canvas-006/|paper template]] to visually map user insights.
+===== Tips for Startups =====
+  * Keep your empathy map updated as your customer base evolves.
+  * Base your empathy map on real customer feedback and research.
+  * Pay close attention to users' emotions and unspoken concerns.
+  * Ask deep, open-ended questions to uncover user needs and motivations.
+  * Use the empathy map as a reference to prioritize product improvements.
+  * Collaborate with co-founders and team members to gather diverse perspectives.
+===== References =====
-===== Tips for Effective Empathy Mapping: =====
+  * Gray, D. (2017). Empathy map canvas. Gamestorming. [[https://gamestorming.com/wp-content/uploads/2017/07/Empathy-Map-Canvas-006.pdf| Empathy Map Canvas]]
-  * Keep it collaborative—engage your entire team for diverse insights.
+  * Musiyachenko, V. (2021). The empathy map: A human-centered tool. [[https://xplane.com/the-empathy-map-a-human-centered-tool-for-understanding-how-your-audience-thinks/| Empathy Map Story]]
-  * Be specific—base the map on concrete data from real customer feedback.
-  * Focus on emotions—understanding how users feel can lead to impactful improvements.
-  * Iterate regularly to adapt to changing customer needs.