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--- empathy-map [2024/10/21 16:14] – Osama Habib
+++ empathy-map [2024/10/21 16:22] (current) – Osama Habib
@@ Line 7: / Line 7: @@
 ===== What Is an Empathy Map? =====
-An Empathy Map is a collaborative tool designed to help you synthesize research and empathize with your users. It helps you articulate what users say, do, think, and feel during their experience with your product or service. This map can reveal unexpected insights that might not be immediately apparent.
+An Empathy Map is a collaborative tool designed to help you synthesize research and empathize with your users.
+It helps you articulate what users say, do, think, and feel during their experience with your product or service.
+This map can reveal unexpected insights that might not be immediately apparent.
+===== Empathy Map Components =====
 It typically includes six quadrants:
@@ Line 26: / Line 32: @@
 ===== Creating an Empathy Map: =====
-  - Identify your target audience.
+  - **Identify** your target audience.
-  - Gather insights to inform your empathy map.
+  - **Observe and research** your users' actions, thoughts, and feelings.
-  - Keep the map updated with new customer feedback.
+  - **Analyze insights** and fill in the map based on user behavior and feedback.
-  - Use the findings to prioritize ideas and product features.
+  - **Prioritize** product features and ideas based on the empathy map insights.
-  - Use tools like [[https://miro.com/templates/empathy-map-canvas-jack-leon/|Miro]] or a [[https://gamestorming.com/empathy-map-canvas-006/|paper template]] to fill in the map based on your insights.
+  - Use tools like [[https://miro.com/templates/empathy-map-canvas-jack-leon/|Miro]] or a [[https://gamestorming.com/empathy-map-canvas-006/|paper template]] to visually map user insights.
-===== Tips =====
+===== Tips for Startups =====
-  * Pay attention to how users feel.
+  * Keep your empathy map updated as your customer base evolves.
-  * Involve your co-founder and team for diverse insights.
+  * Base your empathy map on real customer feedback and research.
-  * Make sure your map is based on real customer feedback.
+  * Pay close attention to users' emotions and unspoken concerns.
-  * Update it regularly to adapt to changing customer needs.
+  * Ask deep, open-ended questions to uncover user needs and motivations.
-  * Use your completed empathy maps as reminders for future work.
+  * Use the empathy map as a reference to prioritize product improvements.
-  * Ask thought-provoking questions to explore your audience’s experiences.
+  * Collaborate with co-founders and team members to gather diverse perspectives.
-  * Empathy map is a tool to help you focus on understanding people when designing.
 ===== References =====
   * Gray, D. (2017). Empathy map canvas. Gamestorming. [[https://gamestorming.com/wp-content/uploads/2017/07/Empathy-Map-Canvas-006.pdf| Empathy Map Canvas]]
   * Musiyachenko, V. (2021). The empathy map: A human-centered tool. [[https://xplane.com/the-empathy-map-a-human-centered-tool-for-understanding-how-your-audience-thinks/| Empathy Map Story]]