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--- market-potential-analysis [2024/10/21 21:25] – [Key Considerations for Startups] Omnia Sami
+++ market-potential-analysis [2024/10/23 10:37] (current) – [References] Ihab Ahmed
@@ Line 3: / Line 3: @@
 ====== Market Potential Analysis ======
-Understanding your market potential is really important for your business strategy.
+Understanding your market potential is really important for your startup strategy.
 Let’s break down three key ideas:
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   * Serviceable Obtainable Market (SOM)
+=====  =====
+{{ :tam.svg?350 | Addressable, Available, and Obtainable Market}}
 ===== TAM =====
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   - Malhotra, N. K. (2010). Marketing research: An applied orientation. Pearson Education.
   - Babbie, E. (2013). The basics of social research. Cengage Learning.
-  - Wikipedia. (n.d.). [[https://en.wikipedia.org/wiki/Market_research|Market research]].
+  - Wikipedia. (n.d.). [[https://en.wikipedia.org/wiki/Market_research|Market research]] [[https://en.wikipedia.org/wiki/Total_addressable_market|Total Addressable Market]].