Knowing your competitive landscape is important for your startup to succeed.

It helps you find new opportunities, see where you stand in the market, and make good choices.

• Identify your competitors and what they offer to find ways to stand out.
• Discover market gaps your startup can fill by studying competitors.
• Monitor competitors to quickly adapt to market changes.

• Understand your customers.
• Assess your competitors' strengths and weaknesses.
• Analyze market size and growth rate.
• Stay updated on technology, regulations, and customer preferences.

• Gather data on competitors and the market.
• Evaluate competitors using SWOT analysis.
• Watch for shifts in customer behavior and industry trends.
• Use your findings to enhance products and marketing strategies.

• SWOT Analysis Identify strengths and weaknesses of your startup and competitors.
• Porter’s Five Forces Examine the competitive pressures in your market.
• PESTLE Analysis Assess political, economic, social, technological, legal, and environmental factors affecting your industry.

1. Zhukova, N. (2022, November 9). How to do a competitive landscape analysis (if you’ve never done it before). SEMrush.
2. Brereton, J. (2022, April 20). The ultimate guide to competitive landscape analysis for business success. LaunchNotes.
3. SurveyMonkey. (n.d.). 7 steps to create a competitive landscape analysis. SurveyMonkey.
4. Land Finance Hub. (2007). Strategic Analysis Tools - PDF.