Knowing your competitive landscape is important for your startup to succeed.

It helps you find new opportunities, see where you stand in the market, and make good choices.

• Knowing who your competitors are and what they provide can help you find ways to be different.
• By studying your competitors, you can find gaps in the market that your startup can fill.
• Watching your competitors helps you respond quickly to changes in the market.

• Know your customers.
• Look at your competitors’ strengths and weaknesses.
• Check how big the market is and how fast it's growing.
• Watch for changes in technology, rules, and customer preferences.

• Collect data about your competitors and the market.
• Check what your competitors do well and where they struggle using SWOT analysis.
• Notice changes in customer behavior and industry trends to find new opportunities.
• Use your analysis to improve your products and marketing strategies to better meet customer needs.

1. Zhukova, N. (2022, November 9). How to do a competitive landscape analysis (if you’ve never done it before). SEMrush. https://www.semrush.com/blog/competitive-landscape/
2. Brereton, J. (2022, April 20). The ultimate guide to competitive landscape analysis for business success. LaunchNotes. https://www.launchnotes.com/blog/the-ultimate-guide-to-competitive-landscape-analysis-for-business-success
3. SurveyMonkey. (n.d.). 7 steps to create a competitive landscape analysis. https://www.surveymonkey.com/market-research/resources/steps-to-create-a-competitive-landscape-analysis/